An app’s name appears below its icon on the Home screen. Use words only when they’re essential or part of a logo. You don’t need to fill the entire icon with content. Give it a simple background so it doesn’t overpower other app icons nearby. Make sure your icon is opaque, and don’t clutter the background. Keep the background simple and avoid transparency. Take time to design a beautiful and engaging abstract icon that artistically represents your app’s purpose. For example, the Mail app icon uses an envelope, which is universally associated with mail. People shouldn’t have to analyze the icon to figure out what it represents. Design an icon with a single, centered point that immediately captures attention and clearly identifies your app.ĭesign a recognizable icon. If an icon’s content or shape is overly complex, the details can be hard to discern, especially at smaller sizes. Find a single element that captures the essence of your app and express that element in a simple, unique shape.
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